If we pull it off, it will become a movement, an enlightened way of organising the marketing process.

There's more info here.

If you'd like a copy of the brochure, please email me or register on one of the partners' websites (you can access them via the link above)

• Emerging markets (BRIC and next tier)
• Interactive services (websites, mobile, video, etc)
• Insight (they just bought TNS)

He also said he’d prefer if WPP wasn’t a public company – as if they’d gone with private equity, they’d be able to make longer term strategies. I guess that depends on the intention of the backers.

Here’s what Brand Republic had to say.

It was stuff I’d expected to hear, but it was good to have it confirmed.

Concern over the economy has hugely spiked in the last year, followed by interest rates, personal financial prospects and property prices. In the same timeframe worries about immigration, crime, drugs, child abuse and global warming has been slipping away. A big shift from more social issues to the very personal impact of the ecocomy. One to watch for the politicians.

In the last two months weight has increased as a concern (unsuprisingly), but the emphasis is still on our financial state.

My instinct says that we've not seen the full extent of behavioral change we will see in 2009, many people who are worried have made some changes in their spending and saving patterns, but there's plenty more adjustments to come, including downshifting purchases, delaying spending and increasing saving. A big watchout for premium or induldgence brands is to make sure their value proposition keeps track of the mood of their core customer base (ideally by adding value rather than discounting?).

Hmere are the 12 month and 2 month graphs from Mintel

Not had enough time to think about all that, leave alone things to share here. However, I just came across this, which is pretty cool... particularly if you're a stalker!

A nice app - you need to refesh to update my position.

It's going gangbusters at Chemistry. We're winning more and more work, and more than half of it is digital.

I wonder where we'll be next year?!?

Come on down - it should be a blast!

What do you think about the gorilla ad? Have a look at this - posted some months before?

Here's another example ... this brand new new ad from The Football League - and this older ad for a video game which has been around for months.

While we all know how hard it is to come up with genuinely new ideas, it seems to me that tools like YouTube make researching ideas and treatments a bit too quick and easy...

It leverages both the conventional way that community/support/experience is experienced by people and the way that a new generation are embracing community, in a lighter, lower commitment but broader way. It's a reflection how people experience each other and content in the Web 2.0 and Web 3.0 world. So the way I see it, it's an idea which has personal and profound meaning to a broad audience of very different people.

If you've not seen it, the ad is here (click the 'I am Everyone' link at the top)

And what I really love is that it's provoking reactions like this  (no, I don't think it's fake).