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Measuring the value of social media investment

NMA have published some of my thoughts building on the DMA Digital Measurement insights about new metrics for social media measurement - the article is here.

It refers to my colleague David Carr's thinking - which is summarised here.

There's more analysis and opinion here from Philip Buxton, who came to the DMA event and asked some pretty fare reaching questions of the direct marketing community. 

Posted on Thursday, November 12, 2009 at 12:09PM by Registered CommenterOmaid Hiwaizi | CommentsPost a Comment

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