What's on your mind? Here's what's been on mine...

Chemistry's 25 in the NMA league of interactive agencies

NMA just published their 2008 league table, and we rank 25.

It's going gangbusters at Chemistry. We're winning more and more work, and more than half of it is digital.

I wonder where we'll be next year?!?


Posted on Sunday, September 28, 2008 at 09:39PM by Registered CommenterOmaid Hiwaizi | CommentsPost a Comment

I'm talking Digital Creativity...

I've been asked to cover Digital Creativity at the DMA's Open Minds event on October 1st.

Come on down - it should be a blast!

Posted on Sunday, September 7, 2008 at 09:47PM by Registered CommenterOmaid Hiwaizi | CommentsPost a Comment

The source of amazing creativuty and inspiration: YouTube


What do you think about the gorilla ad? Have a look at this - posted some months before?

Here's another example ... this brand new new ad from The Football League - and this older ad for a video game which has been around for months.

While we all know how hard it is to come up with genuinely new ideas, it seems to me that tools like YouTube make researching ideas and treatments a bit too quick and easy...

Posted on Monday, July 21, 2008 at 02:16AM by Registered CommenterOmaid Hiwaizi | Comments1 Comment

Orange's 'I am' campaign...

I think the core idea ('I am the sum of my experiences') and how that translates into how more and more of us are communicating, using services which people like Orange are making available to us is extremely powerful.

It leverages both the conventional way that community/support/experience is experienced by people and the way that a new generation are embracing community, in a lighter, lower commitment but broader way. It's a reflection how people experience each other and content in the Web 2.0 and Web 3.0 world. So the way I see it, it's an idea which has personal and profound meaning to a broad audience of very different people.

If you've not seen it, the ad is here (click the 'I am Everyone' link at the top)

And what I really love is that it's provoking reactions like this  (no, I don't think it's fake). 

Posted on Thursday, July 10, 2008 at 10:36AM by Registered CommenterOmaid Hiwaizi | Comments1 Comment

Amazing Flash experience...

Eco Zoo - the most inspirational Flash experience site I've seen in ages. Crafting beyond reason. Hats off.
Posted on Tuesday, July 1, 2008 at 01:53PM by Registered CommenterOmaid Hiwaizi | CommentsPost a Comment
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